A truly momentous event occurred in the history of ISE: ISE founder Larisa Evans became an official speaker at the renowned international BRICS Forum. Larisa delivered a lecture at the forum in Brazil, titled “Cultural Codes of the BRICS Countries: Russia, China, the UAE, and Brazil.” Larisa’s program focused on the influence of culture and traditions on business thinking and communication, ways to overcome interethnic traditions and cultural mismatches, and the conditions for the mutual penetration of different cultures and mentalities.
